Privacy Policy

Last Updated: 24th May 2024

At Elegent Furniture Sales (operating online via luxeinteriorsale.com), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you visit our website, make a purchase, or interact with our services.

We cater to discerning homeowners and interior design enthusiasts globally, offering a curated selection of high-quality dining room furniture, barware, home accessories, and more. We understand that your trust is our most valuable asset, and we handle your personal data with the utmost care and integrity, reflecting the elegance and quality of our products.

1. Information We Collect

To provide you with a seamless and personalised shopping experience, we may collect the following types of information:

• Personal Identifiable Information (PII): This includes information you provide during checkout or account registration, such as your name, billing and shipping address, email address, and phone number.
• Payment Information: When you make a purchase, our secure payment gateways (e.g., Stripe, PayPal) process your payment details. We do not store your full credit/debit card numbers on our servers.
• Technical Data: We automatically collect information about your device and browsing actions, such as your IP address, browser type, operating system, and referring URLs.
• Usage Data: Information about how you interact with our website, including the pages you visit, the products you view, and the time spent on our site.
• Communication Data: Any correspondence you have with us, whether via email at [email protected] or through other channels.

2. How We Use Your Information

We use your information for the following purposes:

• To process and fulfil your orders, including arranging shipping and providing invoices/order confirmations.
• To communicate with you about your order, account, or any customer service inquiries.
• To improve our website, product offerings, and customer service based on your feedback and usage patterns.
• With your consent, to send you marketing communications about new products, special offers, and design inspiration we believe may interest you. You may opt-out at any time.
• To prevent fraud and enhance the security of our website.

3. Data Sharing and Disclosure

We value your privacy and do not sell your personal data to third parties. We may share your information with trusted service providers only to the extent necessary to operate our business and serve you effectively:

• Payment Processors: Such as Visa, Mastercard, JCB, and PayPal, to securely process your transactions.
• Shipping and Fulfilment Partners: To deliver your purchases to your doorstep.
• IT and Analytics Service Providers: To help us analyse website usage and improve our platform.
• Legal Obligations: We may disclose your information if required to do so by law or in response to valid requests by public authorities.

All third-party partners are contractually obligated to handle your data securely and in accordance with applicable data protection laws.

4. Data Storage and Security

Your personal data is stored on secure servers located within the European Economic Area (EEA). We implement a variety of technical and organisational security measures to protect your information from unauthorised access, use, or disclosure. These measures include advanced encryption technology, secure socket layer (SSL) protocol, and restricted access to personal data.

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements.

5. Your Rights

Under data protection laws, including the UK GDPR, you have rights regarding your personal data:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can ask us to correct inaccurate or incomplete data.
• Right to Erasure (‘Right to be Forgotten’): You can request the deletion of your personal data.
• Right to Restrict Processing: You can ask us to suspend the processing of your personal data.
• Right to Data Portability: You can request the transfer of your data to another organisation.
• Right to Object: You can object to the processing of your personal data for marketing purposes.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within one month.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and personalise content. Cookies are small text files stored on your device.

We use the following types of cookies:

• Essential Cookies: Necessary for the website to function and complete transactions.
• Analytical/Performance Cookies: Help us understand how visitors interact with our website.
• Functionality Cookies: Remember your preferences (e.g., language, region).
• Targeting Cookies: Used to deliver adverts relevant to you and your interests.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

7. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by a new “Last Updated” date at the top of this page. We encourage you to review this policy periodically.